Google Bomb

Try entering the words "miserable failure" into a google searchbar. What do you come up with? The biography of President George W. Bush on the White House website.

How is this possible? The answer my friend is the google bomb. As wikipedia explains: "Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner." A small number of sites (~32) all having the same link can be enough to create such a google bomb.

And before you ask, no George Bush's website doesn't appear when you search moron or dumbass.